Beautifully bearded rock god /green handiman/all-around nice guy Steve Bohner makes a surprise appearance in today's Wall Street Journal , giving expert testimony on the solar hot-water systems industry. Bohner, who owns Arcata's Alchemy Construction Inc., even throws down some righteous rock 'n' roll attitude on those Wall Street fat cats:
He bristles a bit when customers focus too much on payback time of [solar] panels. "What's the payback time of your granite countertop?" Mr. Bohner asks.