When I talked with Raj Patel , a couple of years ago about the politics of food scarcity ( Why Does Food Cost More? ), I had no idea he would be proclaimed Maitreya , the Messiah for followers of a New Age cult known as Share International . But there he was on the Colbert Report last night denying his Messiah-hood (as predicted).

Learn more about how it came to pass in this New York Times piece .

And give a listen to the words of the Messiah on The Value of Nothing :