As should have been expected, Humboldt State University's announcement that it was firing up an Interdisciplinary Marijuana Research Institute was picked up by significant news organizations across the web -- CBS News, the Huffington Post, Italian Rolling Stone.
Sure, sure. But none of that coverage will be as remembered as the "report" filed by Jimmy Kimmel Live on Tuesday night's edition.
Kimmel observes: "We already have a college research institute devoted to marijuana. It's called college."
And it goes from there. Enjoy.