STERLING, Ill. (Oct. 14, 2020) – Chloe was rescued from a high kill shelter and sent to Sequoia Humane Society in Eureka, California. Her fur was so severely matted she could barely see through the hair covering her eyes. After hours of careful grooming, most of her matted coat came off in one piece. What emerged was a pretty pup ready to rock a photoshoot. She now lives with a loving forever family that gives her the pampering she deserves. Happily, Chloe’s story didn’t end there – she’s been named a finalist in the ninth annual Dirty Dogs Contest. The brainchild of pet industry leaders Wahl and Greater Good Charities, the contest donates grooming supplies to rescues and shelters nationwide. Hundreds of these unbelievable makeovers are shared in the Dirty Dogs Before & After Photo Gallery – and the Top 10 Shelter Dog Makeovers of 2020 (including Chloe) are now competing for monetary grants.
To help bring more awareness to the Dirty Dogs contest this year, Wahl turned to animal advocate and dog dad to eleven adorable rescue pups, Lee Asher. Dog lovers are a breed all their own, and some would say Lee Asher leads the pack. He and his pooch posse have spent the last four years traveling the country hosting adoption events, and educating people on the rewards of dog rescue.
“If shelter dogs could talk they’d have amazing stories to tell; unfortunately, they can’t,” said Asher. “So I’m happy to lend my voice, and help shed some light on the importance of grooming when it comes to adoption. The dog’s appearance can completely transform, but more importantly, the dog feels healthier and happier, and their true personality can finally shine through. Sometimes, that’s all it takes to capture the heart of their new human.”
Vote for Chloe in the Dirty Dogs Contest
Ten of the most dramatic transformations from the gallery, including Chloe, have been selected to participate in the Dirty Dogs Contest (dirtydogscontest.com). Public votes will determine the top three winners. The animal shelters and rescue groups affiliated with these transformations will receive monetary grants to further support their efforts. First place takes home $5,000, second place receives $2,000 and third place earns $1,000. The Dirty Dogs Contest runs until Nov. 3, 2020. To vote for one of the dogs, visit DirtyDogsContest.com.