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Don't Market Pot to Kids

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Editor:

I have no problem with NCJ advertising cannabis products to adult members of our community. However, I do have a problem with the full-page advertisement on the back page of the NCJ dated Sept. 29.

The ad for THCC — a cannabis business — advertises a 10-percent off back to school promo with a "Welcome Back Students." The graphics in the ad do not suggest that they are targeting a person 21 or older. The graphics used suggests welcoming elementary school students. The images used include white glue, large erasers, No. 2 pencils, large scissors, a paper notebook and a marijuana leaf.

In the lower right-hand corner, the ad does say in very small print 21+ only, so why not use graphics that suggest an older student like a college course listing, a political science textbook or student pictures who clearly appear older than 21?

I assume your graphic design staff create the ads for your advertisers. Didn't tobacco companies get in trouble for targeting young kids with some of their advertising? In the future, I hope that you do not use images that suggest children as a target audience for local cannabis businesses.

Nancy Corral, Eureka

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