Jesse Sanchez is the "fugly" ghetto nerd from the Bronx in the 1970's, growing up in the shadow of his older, better-looking brother. When heading off to college, Jesse takes advantage of the incredible ratio of 6 girls to every guy. It is there that he undergoes a transformation. It's where he meets Lara and learns to take command of the stage. After graduating college, during a spur of the moment local comedy night performance infused with his own style, Jesse is discovered by agent Stoddard who believes she has found the next Latino sensation. Moments later he meets Zowie, a sexy actress and passionate lover in search of a man who will take her to the top of the industry. Later, with a rising film and television career, Jesse has newfound fame, money, and a strong social media following. He experiences a life-changing moment that allows him to reflect upon his career and the true love of his life. Then, the hilarious anti-romantic comedy takes a shocking turn.