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Regarding the latest Media Maven lament, "Scare Tactics" (Aug. 28), I take exception to the comment: "The problem with the news industry is that it feels compelled to report what's new. But in rural areas that isn't much." What BS!

In Humboldt County we have the cities of Eureka, Arcata, Fortuna, Rio Dell, Ferndale, Blue Lake and Trinidad, several sovereign tribes, more than 30 local school districts and 40 local fire districts — not counting the harbor commission, community service districts and joint powers authorities — just looking at the public sector, there is plenty of real local news that is meaningful in our daily lives — but it gets no "news" coverage due to lack of human resources and intelligence available in the current failed business model that monetizes people's attention to serve commerce above all.

When are we going to get a broadcast version of HSU's student newspaper the Lumberjack? Good to see radio journalism is getting a boost on campus now, how about TV? Perhaps our local university can promote local reporting through student/faculty practicum — let's see some instructional innovation to empower students and some future vision from our educators!

Baseless whining about boring rural Humboldt does not help. We need NCJ, HSU, CR and other media and education institutions to step up and make the change we want to see so Humboldt and the Redwood Coast region can have a healthy and sustainable information ecosystem! Please stick to the many new facts that present themselves daily, and ask every professional journalist and educator to put some action behind those words.

Sean McLaughlin, Eureka

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