Inspired By True Events- This film follows Jay Trotta as he spends three years in prison for shooting his drug dealer, but uses his time to get sober. Once released, he works hard and gets part ownership in a new Hookah Bar. Jay seizes a "new" business opportunity, making and marketing "Herbal incense" that is actually a powerful marijuana-like drug. Jay sidesteps the law by marketing the product "Not For Human Consumption". Making money hand over fist, Jay brings his oldest friend, Marty, into the business but keeps his girlfriend, April, in the dark, knowing she would not approve. Jay is torn between his conscience and his wallet, but when tragedy finally strikes, he must face the moral ramifications of his 'legal' business and make some hard choices about the future.