With Netflix setting Humboldt County back about 50 years, I'm concerned that the Eureka City Council is considering removing the $400,000 utilized by the Humboldt Convention and Visitors Bureau (NCJ Daily, Jan. 17). This is a problem because the bureau is focused on advertising the redwoods and the natural wonders of our beautiful county. This yearly advertising is aimed at bringing tourists from around the world.
Smart advertising is good for Humboldt County's economy, as visiting tourists pay for hotel stays, eat at local restaurants and, of course, shop at our local stores.
Humboldt's visitors bureau is experienced with getting results and is there when potential tourists want to know more. That's basic marketing and it works.
Anthony Mantova, Eureka