Well, this is different. We won’t be packing into shops or elbowing one another out of the way for bargains. This year, a more thoughtful approach is the way to go. Even when we’re apart, we can still send one another something special, a little cheer at the close of a roller coaster year. And instead of a frenzy of clicks on massive corporate websites, we can look around at the local shops we want to support and do our browsing and buying there, whether online or in person.
Flip through this year’s Gift Guide and you’ll find something for the gourmet in your life (wooden spoons? prestige cast iron?), the reader (local novel? beautiful journal?), the wilderness explorer (Everest-worthy boots? wood-handled axes?) and the little tykes (you think you have enough puzzles for winter but you don’t). And you’ll find all kinds of little luxuries that make staying home a pleasure, like cozy throws, sturdy mugs, comfy chairs and Humboldt-grown cannabis products. Every one of these does double duty, bringing joy to the person who unwraps it and a boost to the local businesses that sell it. It’s not just holiday spending, it’s investing in our community.
That’s why the thought counts even more this year.